In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1to1 efforts at organizations such as Xerox, GE, Oracle, First Union, HP, USAA, Levi Strauss and British Airways. Filled with in-depth interviews with executives on the front lines of the 1to1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1to1 initiatives.